Rising leader in growth + product marketing for Fintech startups, specializing in meaningful product launches, and known to write & podcast on occasion.
down here for the good stuff.
Post-SVB Brex Marketing Pivot [2023]
Directed marketing response to SVB bank failure, including new business account messaging/positioning.
Refreshed Brex Startup Messaging [2023]
Introduced research-backed Startup segment messaging (the financial stack that scales with you) across all channels.
Brex Payables Launch [2023]
Drove the launch of Brex Payables for existing customers + integrated product into Startups sales motion.
Founder of L.A. Drunk History Tour [2018-19]
Generated a profit, hired team of 3, and ranked as a Top 3 L.A. Nightlife Experience in <6 months
Mercury IO Credit Card Launch [2022]
Spearheaded the GTM strategy and ongoing lifecycle marketing for Mercury’s first credit card, IO.
Capital One Travel on Mobile [2021]
Orchestrated 2 teams of engineers and an external partner to enable the mobile accessibility of Capital One Travel.
Honorable Mentions: Crwl: A Bar Crawl Mobile App (learn more), that time I worked with Barbie 💕 (seriously?)Â
Fastpass to the Past: The Jr. Historian’s Guide to Disneyland
[Published 2021]
Middle grade non-fiction book on the history of Disneyland.
Fastpass to the Past Podcast
[2017-2021]
Research podcast on the history and business of theme parks.
The Fintech Playbook PodcastÂ
[2024-Present]
Podcast featuring interviews and deep dives with top GTM executives in Fintech.